Because Services Are Intangible, Image Becomes a Key Factor in Differentiating

question 27

True/False

Because services are intangible, image becomes a key factor in differentiating a service from its competition.

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Definitions:

Reference Citation

The process of giving credit to the sources of information or ideas within a written work.

Personal Idea

A personal idea encompasses an individual's own thought, belief, or concept about a specific topic.

Paraphrasing

The act of rewording or rephrasing text while maintaining its original meaning.

Paraphrase

Restating text or speech using different words, especially to achieve clearer meaning.