JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 46

Multiple Choice

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions only sells its new juice line through high-end grocery stores and lunch boutiques in an effort to create a high-end reputation for its juice line through ________.

• A) retail store image
• B) consumer stereotypes
• C) playing on consumers' need for closure
• D) making a good first impression
• E) perceived risk

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Definitions:

General Purpose

The broad, overarching goal or intention behind an action, project, or piece of work.

Specific Purpose

A clear statement that defines the precise goal or objective intended to be achieved by a speech, presentation, or communication effort.

Planning Stage

The period in which detailed plans are made and preparations are undertaken for a project or event.

Three-Step Writing Process

A methodology for producing written communication that involves planning, writing, and completing.