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How do marketers take advantage of the JND?
Incremental Sustainable Change
Gradual and continuous modifications implemented in an organization or system that aim to improve sustainability without disrupting existing processes significantly.
Transition Phases
Transition phases refer to periods of change or transformation within an organization or an individual's life, often marked by developments or adjustments to new conditions.
Third Wave
Denotes the third major phase or movement in a particular field or societal development, often associated with Alvin Toffler's theory on the stages of societal evolution.
Socio-Economic Development
The process of social and economic development in a society, which includes improvements in living standards, education, and health.
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