Consumers Use ________ to Attempt to Express New Versions of Themselves

question 107

Multiple Choice

Consumers use ________ to attempt to express new versions of themselves and/or to take on the appearances of other types of people.

• A) brand personification
• B) anthropomorphism
• C) vanity
• D) status
• E) self-altering products

---

Definitions:

Cross Elasticity

A measure of the responsiveness of the demand for one good to a change in the price of another good.

Soft Drinks

Carbonated, non-alcoholic beverage options often flavored with various sweeteners, fruits, or other flavorings.

Substitutes

Products or services that can be used in place of each other, where the increase in price of one leads to an increase in demand for the other.

Cross Elasticity Coefficient

A measure of how the quantity demanded of one good changes in response to a price change in another good.