Marketing and Consumer Behavior Stem from the ________, Which Maintains

question 44

Multiple Choice

Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

• A) production concept
• B) product concept
• C) selling concept
• D) societal concept
• E) marketing concept

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Definitions:

Succession Plans

Strategic planning processes that identify and develop new leaders who can replace old leaders when they leave, retire, or pass away.

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family related by blood, marriage, or adoption, who are closely involved with its operations.

Second Generation

Typically refers to the offspring of immigrants in a new country, or the next version or iteration of a product or technology.

Business Incubators

Organizations designed to support the successful development of entrepreneurial companies through an array of support resources and services.