FURNITURE MINI CASE: Andrews Mountain Furniture Is a Manufacturer of Home

question 17

Multiple Choice

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE, Andrews Mountain Furniture is most likely to appeal to consumers who are ________ and value tradition over novelty.

• A) low in ethnocentricity
• B) low in dogmatism
• C) high in dogmatism
• D) sensation seekers
• E) novelty seekers

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Definitions:

Canalization

A genetic and developmental concept referring to the tendency of an organism to develop in a predetermined way, despite variations in environmental or genetic conditions.

Heredity and Environment

The two principal factors influencing an individual's physical and psychological traits and behaviors, encompassing genetics (heredity) and external influences (environment).

Symbolic Systems

Complex sets of symbols and rules for combining them that are used for communication, thinking, and cultural representation.

Natural Selection

The evolutionary process by which organisms better adapted to their environment tend to survive and produce more offspring.