The Process of Dividing a Market into Distinct Subsets of Consumers

question 32

Multiple Choice

The process of dividing a market into distinct subsets of consumers with common needs or characteristics is known as ________.

• A) target marketing
• B) market segmentation
• C) consumer behavior
• D) the marketing concept
• E) market evaluation

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Definitions:

Red Scare

Periods of intense fear of communism and radical political agitation in the United States, particularly prevalent after both World Wars.

Antiradicalism

opposition to radical movements, ideologies or persons, often in the context of politics, where conservative segments of society reject progressive or revolutionary changes.

Immediate Aftermath

The period immediately following an event, characterized by reactions, consequences, and initial responses to what has occurred.

League of Nations

An international organization founded after World War I to promote peace and cooperation among countries, a precursor to the United Nations.