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Position a Health Club Offering to One of the VALS

question 31

Essay

Position a health club offering to one of the VALS segments. In your description of the positioning for the segment, please note the segment's primary motivation, level of resources, level of innovativeness, and values and consumption patterns.


Definitions:

Maxim

A concise statement expressing a general truth or rule of conduct.

Eti/o

A prefix in medical terminology referring to causes or origins of diseases.

Combining Form

In the context of word formation, a form of a word that is used in combination with another form to create a new word or express a specific meaning.

Intestine

Part of the digestive system, a long tube that helps in the digestion and absorption of nutrients from food.

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