Qantas Airlines Targets Four Distinct Segments: Coach Passengers, Premium Economy

question 46

Multiple Choice

Qantas Airlines targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.

• A) positioning
• B) behavioral targeting
• C) geographic segmentation
• D) reverse targeting
• E) countersegmentation

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Definitions:

Slope

A measure of the steepness or inclination of a line, often represented as the ratio of the vertical change to the horizontal change between two points on the line.

Complex Model

A sophisticated analytical framework or system that combines multiple variables and equations to simulate or describe intricate scenarios, often used in scientific, economic, or engineering contexts.

Circular Flow Diagram

A schematic view of the fiscal environment, highlighting how money moves through markets, linking families and corporations.

Markets For Factors

The arena in which services of the factors of production (such as labor, capital, and land) are bought and sold.