Peter Wants to Segment the Target Audience for His Frozen

question 87

Multiple Choice

Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.

• A) profitable
• B) stable in terms of consumption patterns
• C) identifiable
• D) inaccessible
• E) expensive to pursue

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Definitions:

Nonprofit Corporation

A type of organization that operates without the purpose of making a profit, typically focusing on charitable, educational, or social missions.

Promoter

An individual or company responsible for organizing, financing, or sponsoring an event, project, or business venture, often prior to its creation.

Unsecured Promissory Note

A financial agreement for borrowing money that does not require collateral from the borrower.

Total Book Value

The net value of a company's assets found on its balance sheet, calculated by subtracting total liabilities from the total assets.