Procter and Gamble (P&G), the World's Largest Maker of Consumer

question 4

True/False

Procter and Gamble (P&G), the world's largest maker of consumer goods and advertiser, has been worried about the financial hardship of America's middle class, which it believes will be long lasting. P&G's definition of middle class is households with annual income between $50,000 and $100,000, which amounts to 40% of the country's households.

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Definitions:

Discount

A reduction applied to the nominal price of goods, services, or securities, often to incentivize purchase or investment.

Treasury Bond

A long-term, interest-bearing security issued by the U.S. government considered a safe investment with maturity periods typically over 20 years.

Coupon

The periodic interest payment made to bondholders during the life of a bond.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, accounting for its current market price, par value, coupon interest rate, and time to maturity.