Consumers Belonging to the VALS Segment Called Believers Are Motivated

question 20

True/False

Consumers belonging to the VALS segment called Believers are motivated by desire for achievement and have moderate resources, so they are trendy and seek approval from others.

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Definitions:

Asian Values

Cultural norms and ethical beliefs traditionally held by people of Asian descent, emphasizing family loyalty, respect for elders, and community harmony.

Competitive

Having a strong desire to be more successful than others, often characterized by ambitions to win or be the best in activities, sports, or professional endeavors.

Strongest Family Ties

The most robust and enduring bonds and relationships within a family, characterized by mutual support, loyalty, and attachment.

Grandparents and Grandchildren

The relationship and bond between grandparents and their grandchildren, often characterized by love, mentoring, and nurturing.