Geofencing Consists of Sending Promotional Alerts to the Smartphones of Customers

question 14

True/False

Geofencing consists of sending promotional alerts to the smartphones of customers who are near or had entered the store.

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Definitions:

Machiavellianism

Causes someone to view and manipulate others purely for personal gain.

Emotional Adjustment

The process of managing and stabilizing one's emotional state to adapt to stresses and demands in a healthy manner.

Social Desirability

Refers to the tendency of respondents to answer questions in a manner that will be viewed favorably by others.

High-Mach Personality

Refers to individuals with a 'High Machiavellianism' trait, characterized by manipulation, a strategic way of thinking, and a focus on personal gain.