Consumer Innovators Are Generally Characterized by Which of the Following

question 61

Multiple Choice

Consumer innovators are generally characterized by which of the following personality traits?

• A) confident enough to experiment and self directed more than others in trying new things
• B) reserved and skeptical of marketing information
• C) extraverted and risk averse
• D) high in exhibition and reserved
• E) extraverted and reserved

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Definitions:

Same-sex Married Samples

Research or survey groups consisting exclusively of married couples who are of the same sex, used for specific demographic studies.

Marriage

The legally and socially sanctioned union of sexually intimate adults.

Americans

Citizens or natives of the United States of America, or relating to the country and its culture, society, and politics.

Marry

The legally or formally recognized union of two people as partners in a personal relationship, traditionally understood as in marriage.