The Image and Unique Identity of a Product, Service, or Brand

question 83

Multiple Choice

The image and unique identity of a product, service, or brand in consumers' minds is called its ________.

• A) position
• B) perception
• C) segment
• D) target
• E) imposition

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Definitions:

Liturgical Art

Liturgical art refers to the visual arts used in worship or in the practices and traditions of religious ceremonies.

Sublimation

A defense mechanism in psychoanalytic theory where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Celibacy

The state of abstaining from marriage and sexual relations.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, and even nations to cope with reality and to maintain self-image.