In the VALS Typology, Thinkers Are Motivated by Ideals and Tend

question 5

Multiple Choice

In the VALS typology, Thinkers are motivated by ideals and tend to have high resources. They tend to be well educated and actively seek out information in the decision-making process. This segment tends to prefer ________.

• A) familiar products and established brands
• B) value over luxury, and tend to buy basic products
• C) products that offer reliability and value
• D) products that reflect cultivated tastes for upscale niche products and services
• E) premium products that demonstrate success to their peers

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Definitions:

Placebo Effect

A phenomenon in which a person experiences a physiological or psychological improvement after receiving a treatment with no therapeutic value.

Empirical Approach

A method of inquiry that relies on direct, systematic observation and experimentation as a way to acquire knowledge.

Psychodynamic Perspective

A view that explains personality in terms of conscious and unconscious forces, such as unconscious desires and beliefs.

SQ3R Method

A study strategy designed to improve reading comprehension and retention, consisting of Survey, Question, Read, Recite, and Review steps.