Consumers Belonging to the VALS Segment Called Believers Are Motivated

question 20

True/False

Consumers belonging to the VALS segment called Believers are motivated by desire for achievement and have moderate resources, so they are trendy and seek approval from others.

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Definitions:

Personality

A person’s characteristic patterns of behaving, thinking, and feeling.

Neurotransmitters

Chemical messengers in the nervous system that transmit signals across the synapse from one neuron to another.

Mood Disorders

Psychological disorders characterized by the elevation or lowering of a person's mood, such as depression or bipolar disorder.

Serotonin

A neurotransmitter in the brain associated with mood regulation, digestion, sleep, and other bodily functions.