Tripp Runs a Product Development Division at a Software Company

question 39

Multiple Choice

Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.

• A) marketing myopia
• B) over-segmentation
• C) target marketing
• D) technology devotion
• E) marketing vision

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Definitions:

Customer Satisfaction

A measure of how products or services meet or surpass customer expectations, crucial for retaining customers and generating positive word-of-mouth.

Competitive Advantages

Attributes that allow a business to outperform its competitors, such as superior quality, lower production costs, or unique products.

Unique Skills

Unique skills refer to the distinctive competencies or abilities that individuals or organizations possess, setting them apart from their competitors.

Technology Developed

Technology developed refers to the creation and implementation of new technical methods, tools, or devices to improve products or processes.