Ryan Runs a Store That Caters to Athletes

question 40

Multiple Choice

Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers. Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.

• A) social marketing
• B) market targeting
• C) product placement
• D) market segmentation
• E) product positioning

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Definitions:

Domestic Producers

Businesses or individuals within a country that manufacture or offer services within the same national boundaries, often in contrast to foreign producers.

GDP

Gross Domestic Product, a measure of a nation's total economic output and an indicator of its economic health.

Dumping

The sale of a product in a foreign country at prices either below cost or below the prices commonly charged at home.