Of the Four Ps of the Marketing Mix, Promotion Includes

question 5

Multiple Choice

Of the four Ps of the marketing mix, promotion includes ________.

• A) payment methods
• B) public relations
• C) warranties
• D) discounts
• E) product size

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Definitions:

Consumer Purchasing Scale

A measure or assessment of the buying power and patterns of consumers.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.