Online Companies Create a ________: Consumers Gain Information That Turns

question 109

Multiple Choice

Online companies create a ________: consumers gain information that turns them into sophisticated customers, opportunities to customize products easily, and entertainment content; marketers gain information about consumers that allows them to be more efficient and precise when marketing their products.

• A) value vacuum
• B) one-sided transaction
• C) click-to-buy culture
• D) divestment opportunity
• E) value exchange

---

Definitions:

Customer Retention

Strategies and actions aimed at keeping a company's customers engaged and continuing to purchase its products or services over time.

Performance Issues

Problems or difficulties related to the effectiveness or efficiency of an individual's or group's work output.

First Step

The initial action or move in a process or series of actions.

Volatile

Characterizing something that is highly unstable, unpredictable, or prone to rapid changes, often used in the context of chemical substances or financial markets.