When Consumers Use Online Sites to Compare Models and Brands

question 113

Multiple Choice

When consumers use online sites to compare models and brands of products and click for more technical information, companies gain information about ________.

• A) competitors' prices
• B) product attributes that consumers consider the most important
• C) buying patterns
• D) market research
• E) self-reported data

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Definitions:

Inaccurate Data

Information that contains errors or inaccuracies, failing to reflect the true or intended measurements or facts.

Unknown Sources

Refers to information or content whose origins are not identifiable, raising questions about its reliability or credibility.

Negative Contents

Aspects of a message that may convey bad news, rejection, or criticism, often requiring careful communication to mitigate discomfort or backlash.

Source Acknowledgments

The practice of giving credit to the original creators or authors of the information, ideas, or materials one has used in their own work.