Ryan Runs a Store That Caters to Athletes

question 112

Multiple Choice

Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, which is known as ________.

• A) market targeting
• B) product placement
• C) product positioning
• D) market segmentation
• E) social marketing

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Definitions:

Civil Rights

The rights of citizens to political and social freedom and equality, often associated with movements to end discrimination and unequal treatment based on race, gender, and other characteristics.

Grassroots

A movement or campaign that originates from the common populace rather than from political or professional leadership structures.

Secular

Relating to activities, attitudes, or values not associated with religious or spiritual matters.

Sharecropping

An agricultural system where a landowner allows a tenant to use the land in return for a share of the crops produced on their portion of land.