Which of the Following Customer Retention Measurement Methods Is Described

question 10

Multiple Choice

Which of the following customer retention measurement methods is described: the percentage of customers at the beginning of the year that are still customers by the end of the year?

• A) customer valuation
• B) retention rate
• C) complaint analysis
• D) defection rate
• E) benchmark

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Definitions:

James G. Blaine

A prominent American politician and statesman in the late 19th century, serving as a U.S. Senator, Speaker of the House, and Secretary of State.

William Randolph Hearst

An influential American newspaper publisher of the late 19th and early 20th centuries, known for developing the nation's largest newspaper chain and the sensationalist style of journalism known as yellow journalism.

Joseph Pulitzer

An influential newspaper publisher and journalist, best known for establishing the Pulitzer Prizes and his role in the development of yellow journalism.

Teller Amendment

An amendment to a U.S. war resolution in 1898 stating that the United States would not establish permanent control over Cuba following the Spanish-American War.