CAR MINI CASE: in the Early 1900s, Henry Ford Made

question 21

Multiple Choice

CAR MINI CASE: In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers.
-In the CAR MINI CASE, which of the following elements of the marketing mix was central to Ford's business model?

• A) promotion
• B) product
• C) price
• D) placement
• E) production

---

Definitions:

Postpurchase Cognitive Dissonance

The psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors that in turn evokes a motivation to reduce the dissonance; buyers’ remorse.

Expensive Pair

Products or items that are costly and often bought together, typically offering complementary benefits or satisfying related needs.

Evoked Set

Comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision.

Adidas Shoes

A brand of athletic and casual footwear produced by the German multinational corporation Adidas, known for its sports and lifestyle products.