RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 75

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.

• A) social marketing
• B) market targeting
• C) product placement
• D) market segmentation
• E) product positioning

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Definitions:

Short-Term Scheduling

The process of assigning and managing tasks or resources over a short period of time, typically focused on immediate or near-term objectives.

Cost Reduction

Strategies or actions taken to lower the total expenses incurred by a business.

Strategic Importance

The significance of a plan, decision, or action in achieving long-term objectives and maintaining competitive advantage.

Finite Capacity Scheduling

A method for planning and controlling production where the limited availability of resources (machines, labor, etc.) is taken into account.