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________ Refers to Consumers' Perceptions of All the Components of Products

question 64

Multiple Choice

________ refers to consumers' perceptions of all the components of products, services, and brands, and to how consumers evaluate the quality of marketers' offerings.


Definitions:

Millisecond

A unit of time equal to one thousandth of a second, often used to measure very short durations.

Neurons

The fundamental units of the brain and nervous system, responsible for receiving sensory input from the external world, sending motor commands to our muscles, and transforming and relaying the electrical signals at every step in between.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, controlling and coordinating bodily functions.

Process Information

The act of taking in, interpreting, and making use of information received from the environment or internal thought processes.

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