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In Terms of Expectations, When Is a Customer Not Satisfied

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In terms of expectations, when is a customer not satisfied, satisfied, and delighted?


Definitions:

Ideal Culture

The values, norms, and behaviors that a society or group considers desirable and strives towards, often in contrast to real culture.

Real Culture

The actual behavior patterns and norms practiced by a society, as opposed to the idealized values and norms it professes to follow.

Hegemony

The dominance of one group over others, often manifesting in cultural, social, or economic influence.

Cultural Group

A collection of individuals who share common cultural characteristics, such as language, traditions, and practices.

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