Customization Is More Practical and Effective for Marketers Who Are

question 107

True/False

Customization is more practical and effective for marketers who are selling low involvement products.

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Definitions:

Habituation

the process by which an organism decreases or ceases its response to a stimulus after repeated or prolonged exposure.

Classical Conditioning

The teaching technique where, through the continuous association of two stimuli, a reaction that is initially caused by the second stimuli is later caused by the first stimuli on its own.

Skinner

Refers to B.F. Skinner, an American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.

Tolman

Refers to Edward Chace Tolman, an American psychologist who contributed significantly to the study of learning and cognition through the concept of latent learning and cognitive maps.