RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 63

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, which of the following is most likely to represent the unique selling proposition at Ryan's Runners?

• A) Ryan's Runners offers the widest selection of athletic shoes in town.
• B) Ryan's Runners is the price leader in running gear.
• C) At Ryan's Runners, runners can find high quality products and get recommendations from employees who share their passion for running.
• D) Ryan's Runners is a place where all athletes can find all the equipment they need for the sport of their interest.
• E) all of the above

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Definitions:

Equals Relationship

A mathematical or logical expression indicating that two quantities or expressions are the same in value or identity.

Inequality

A term that refers to the unequal distribution of resources, wealth, opportunities, and rights among members of a society or between societies.

Design Department

A division within a company responsible for conceptualizing and developing new products or systems.

Labor Hours

The total number of hours worked by employees during a certain period, often used to measure productivity or calculate wage costs.