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Why Is Choosing a Good Location Such an Important Decision

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Why is choosing a good location such an important decision for a retailer?


Definitions:

Realistic Conflict Theory

A social psychological model that describes how conflict and competition between groups arise over actual competition for limited resources.

Prejudice

Preconceived opinions or judgments about individuals or groups based on biases without factual basis.

Scarce Resources

Economic term for assets, materials, or substances that are in limited supply in relation to their demand.

Social Identity

Refers to how individuals categorize themselves and others into groups, such as social class, family, race, and how these categories form part of an individual's self-concept.

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