Why Are Vendors in a Better Position to Manage a Category

question 66

Multiple Choice

Why are vendors in a better position to manage a category than a smaller retailer?

• A) Retailers manage brands more often than categories.
• B) Retailers managing merchandise groups have little experience with categories.
• C) Vendors have superior information through their focus on a specific category.
• D) Vendors work to manage higher sales within their companies.
• E) Retailers are traditionally poor category managers.

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Definitions:

Normal Good

A type of good for which demand increases as the consumer's income increases and decreases as the consumer's income decreases.

Temporary Weather Fluctuations

Short-term changes in weather patterns, which may impact various aspects of daily life and economic activities.

Car Transactions

Refers to the buying, selling, or trading of automobiles between parties.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level in a given period.