In the BCG Matrix, When a Division of an Organization

question 107

Multiple Choice

In the BCG Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a

• A) Star.
• B) Cash Cow.
• C) Cat.
• D) Question Mark.
• E) Dog.

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Definitions:

Banks

Banks, which are authorized to accept deposits, grant loans, and deliver a range of financial services to both individual and corporate clients.

Telephone Directories

Published listings of telephone subscribers in a particular geographic area or subscribers to services provided by the organization that publishes the directory.

State and County Tax Rolls

Public records listing property within a given jurisdiction for the purpose of determining tax liabilities based on property values.

Market Equilibrium

The condition in a market where the quantity supplied is equal to the quantity demanded at a certain price level.