All of the Following Are Limitations of the Boston Consulting

question 67

Multiple Choice

All of the following are limitations of the Boston Consulting Group (BCG) Matrix EXCEPT

• A) viewing every business as a star, cash cow, dog, or question mark can be an oversimplification.
• B) the matrix requires at least three years worth of data.
• C) the matrix does not reflect divisional or industry growth over time.
• D) the matrix does not allow a company to be classified as somewhere in between two categories.
• E) variables such as size of market and competitive advantages are not considered in the Matrix.

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Definitions:

Genes

Sequences of DNA that contain the instructions for the development, functioning, growth, and reproduction of all known living organisms and viruses.

Species

The basic unit of biological classification, defined as a group of living organisms consisting of similar individuals capable of exchanging genes or interbreeding.

Molecular Clock

A technique used to estimate the time of evolutionary changes based on the mutation rates of biomolecules.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in growth, development, function, and reproduction of all known living organisms.