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In the SPACE analysis, what does a (+6, +3) strategy profile portray?
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
Corporate Altruism
The practice of companies undertaking actions and policies that are beneficial to society as a whole, beyond their direct financial interests.
Cause Marketing
A type of marketing where a company and a non-profit team up to tackle a societal issue for mutual benefit.
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