Examlex
According to the text, the competitive strategy of McDonald's focuses the least on which of the following items?
Net Operating Income
A measure of a company's profitability from its regular business operations, excluding deductions of interest and taxes.
Gross Margin
The difference between revenue and cost of goods sold, used to cover other expenses and profits.
Sales
The total amount of goods or services sold by a company within a specific period.
Residual Income
Earnings that exceed the minimum required return on an investment or project.
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