The Practice of Using Dynamic Pricing Was Started in the 1980’s

question 6

Multiple Choice

The practice of using dynamic pricing was started in the 1980’s by American Airlines as an effort to compete with a now out-of-business discounter airline, People’s Express. Dynamic pricing then moved to other industries, including hotels and car rental companies, but only became popular when e-commerce arrived.
You are a consultant to a number of different organizations that use dynamic pricing, including American Airlines, St. Louis Cardinals, Coca Cola, and Marriott International. You are advising your clients of the use of dynamic pricing. Here are some questions that they have raised:
-Dynamic pricing is used in all of the following industries except ________.

• A)airline industry
• B)subways
• C)car rental industry
• D)professional sporting events industry

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Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service and what they actually receive, due to the market price being higher.

Wooden Furniture

Furniture made from wood materials, valued for its aesthetic appearance, durability, and the warm atmosphere it brings to spaces.

Domestic Price

The price of goods or services within a country’s borders, as opposed to international or foreign prices.

Export

The selling of goods or services produced in one country to buyers in another country.