Which of the Following Is a False Statement

question 25

Multiple Choice

Which of the following is a false statement?

• A)Consumers do not want to see slick ads or know they are being marketed to
• B)Consumers want to be entertained and allowed to control when and where they receive their messages
• C)Spending on digital marketing by advertisers is predicted to increase substantially whereas spending on traditional advertising is predicted to decline
• D)The onslaught of intrusive or misleading ads frustrates consumers,but there is nothing they can do to make them disappear

---

Definitions:

Chunking

A memory strategy that involves organizing information into manageable and meaningful units or chunks, facilitating easier recall.

Spacing Effect

Refers to the phenomenon where learning is more effective when study sessions are spaced out over time rather than conducted in one long session.

Iconic Memory

A type of visual sensory memory that briefly holds an image of a visual stimulus after its exposure.

Implicit Memory

A type of long-term memory that enables people to perform tasks without conscious awareness of having learned them.