Examlex
The four P's of the marketing mix are product,price,place and public relations.
Statistical Significance
Indicating that the observed results are unlikely to occur by chance alone, according to a predetermined threshold of probability.
Null Hypothesis
The hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.
Research Hypothesis
A statement predicting a significant relationship between variables that is tested through research.
Voter Preference
The inclination or favoritism of voters towards particular candidates, parties, or policies in an election.
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