Examlex
An idea turns into a business opportunity when:
Dissonance Reduction
The process of reducing psychological discomfort by rationalizing or changing one's attitudes or beliefs to be more consistent with one's actions.
Justification of Effort
The tendency to attribute a higher value to outcomes that require a greater amount of effort to achieve.
Hindsight Bias
The tendency to believe, after learning an outcome, that one would have foreseen it, also known as the "I-knew-it-all-along" effect.
Overestimate
To assess something as greater, larger, or more important than it actually is.
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