Personal Selling Is an Important Component of the Promotional Mix

question 25

True/False

Personal selling is an important component of the promotional mix for a firm that markets to relatively few potential customers.

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Definitions:

Direct Correlation

A relationship between two variables where they move in the same direction.

Nondirectional Correlation

A type of correlation where the direction (positive or negative) of the relationship between variables is not specified.

Statistically Significant

A determination that an observed effect in a study is unlikely to have occurred due to chance alone.

Causality

The relationship between cause and effect, where one event (the cause) is understood to directly result in the occurrence of another event (the effect).