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Taking Steps to Determine That a Potential Customer Has the Need

question 127

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Taking steps to determine that a potential customer has the need, financial capability, and authority to make a purchase is called canvassing.


Definitions:

Construct Organization

In personal construct theory, this refers to the way in which individual personal constructs are arranged or ordered within a person's mind, affecting perception and behavior.

Personal Construct Theory

A psychological theory developed by George Kelly in 1955, proposing that individuals use personal constructs (mental models) to understand and interpret their experiences.

Sociality Corollary

A principle suggesting that the establishment and understanding of personal identity are significantly influenced by social relationships and interactions.

Individuality Corollary

A concept suggesting that individuals perceive events and entities in a unique manner based on their personal construct system.

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