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The Use of Unconventional, Innovative, and Low-Cost Marketing Techniques Designed

question 105

Multiple Choice

The use of unconventional, innovative, and low-cost marketing techniques designed to get consumers' attention in unusual ways is called _____.


Definitions:

Deindividuation

It refers to the phenomenon where people in groups feel less accountable for their actions, which can result in an increase in impulsive and deviant acts due to a sense of anonymity.

Negative

Referring to a condition lacking in positive attributes, or characterized by the absence rather than the presence of distinguishing features.

Positive

Characterized by or displaying affirmation, constructive qualities, or optimism.

Erratic

Characterized by lack of consistency, regularity, or predictability; erratic behavior can be sporadic and unpredictable.

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