Sales Promotion Techniques Were Originally Intended

question 13

Multiple Choice

Sales promotion techniques were originally intended:

• A) to promote the company's goodwill.
• B) as short-term incentives aimed at producing immediate buying responses.
• C) as international promotions designed to replace advertising.
• D) to build long-lasting customer relationships.

---

Definitions:

Canadian Bill

Short-term government securities issued by the Canadian government, similar to Treasury bills in the United States.

Indifferent

Refers to a state or condition where an individual or decision-maker does not prefer one option over another due to a perceived equality in value or benefit.

Internationally-Diversified Portfolio

An investment portfolio that includes assets from a variety of countries outside the investor's home country to reduce risk and enhance returns.

Country Selection

Asset allocation in which the investor chooses among investments in different countries.