Which of the Following Is a Sales Promotion Technique That

question 52

Multiple Choice

Which of the following is a sales promotion technique that places the manufacturer's name, logo, and/or marketing message on useful articles that are then distributed to target customers?

• A) Sampling
• B) Point-of-purchase advertising
• C) Trade shows
• D) Specialty advertising

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Definitions:

Woodrow Wilson

The 28th President of the United States, serving from 1913 to 1921, known for his leadership during World War I and his advocacy for the League of Nations.

Presidential Election

A presidential election is the process by which a country’s electorate selects the President, often through direct or indirect vote.

Lusitania

British passenger liner sunk by a German U-boat, May 7, 1915, creating a diplomatic crisis and public outrage at the loss of 128 Americans (roughly 10 percent of the total aboard); Germany agreed to pay reparations, and the United States waited two more years to enter World War I.

William Jennings Bryan

An American orator and politician from Nebraska, known for his advocacy of populism and as a three-time Democratic presidential candidate.