Define Sales Promotion

question 45

Essay

Define sales promotion. How does sales promotion support other promotional activities of a firm?

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Definitions:

Repeat Customers

Individuals who repeatedly purchase goods or services from the same business or brand.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.

Customer-facing CRM

Aspects of Customer Relationship Management systems that directly interact with customers, such as sales force automation, customer service, and marketing automation.

Self-serve

A service model that allows customers to serve themselves, often leading to faster service and reduced labor costs for businesses.