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Your Clients Don't Need to Be Sold a Product -

question 138

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Your clients don't need to be sold a product - they have already subscribed to your expensive premium service. But they do need to be able to call on you when they have a problem with the service or when they require special consideration. You provide technical support, solve problems, and make sure the customer is included in special events that your company sponsors. You also make certain that everyone who is a premium subscriber is sent an annual gift, compliments of your company. Because you don't meet your customers face-to-face, you sometimes call yourself an electronic concierge! What kind of sales are you involved in? ​


Definitions:

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Life-Or-Death

Situations or decisions that are critically important, with outcomes potentially involving survival or demise.

HR Scorecard

A performance measurement tool used to identify and measure the contribution of human resources activities to the organization's strategy and goals.

Deliverables

The specific outcomes, products, or services that must be delivered upon completion of a project or task.

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