Which of the Following Is True of Using Publicity as a Promotional

question 129

Multiple Choice

Which of the following is true of using publicity as a promotional strategy?

• A) Companies have to spend more for publicity than advertising or personal selling.
• B) Companies have less control over whether the press publishes good or bad news.
• C) Consumers tend to believe more in company-disseminated information than in publicity-generated news.
• D) Companies tend to view all kinds of publicity - good or bad - as profitable for the company's reputation and its brand equity.

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Definitions:

Traditional Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing.

Male Socialization

The process through which boys and men learn and internalize the norms, values, and behaviors considered appropriate for their gender in a given society.

No Sissy Stuff

A phrase that refers to a cultural norm discouraging men from expressing emotions or behaviors that could be perceived as feminine, reflecting traditional gender role expectations.

Gender-sensitive Therapies

Psychotherapeutic approaches that take into account and address the specific needs and issues of different genders.