The First Step in the AIDA Concept Involves Convincing the Would-Be

question 104

True/False

The first step in the AIDA concept involves convincing the would-be buyer of the product's ability to satisfy his or her needs.

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Definitions:

Epiglottis

A leaf-shaped flap of cartilage located behind the tongue, at the top of the larynx, which prevents food and drink from entering the windpipe during swallowing.

Nasopharynx

The upper part of the throat located behind the nose, connecting the nasal cavity to the throat.

Trachea

The windpipe, a tube that connects the throat to the lungs, allowing for air passage.

Apical Bronchus

A branch of the upper lobe bronchus that directs air to the apex of the lung.