American Siding and Windows Uses a Team of Inside Sales

question 61

Multiple Choice

American Siding and Windows uses a team of inside sales representatives to contact homeowners by telephone and schedule appointments to provide free estimates on home improvement projects such as new windows, sun rooms, siding, and awnings. The company's promotional efforts can be classified as:

• A) direct marketing.
• B) public relations.
• C) sponsorship.
• D) nonpersonal selling.

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Definitions:

Construct

Bipolar quality or continuum used to classify people.

Selective Perception

Process of seeing, hearing, or making sense of the world around us based on such factors as our personality, beliefs, attitudes, hopes, fears, and culture, as well as what we like and do not like.

Punctuation

Process of making sense out of stimuli by grouping, dividing, organizing, separating, and categorizing information.

Thin Slicing

Observing a small sample of someone’s behavior and then making a generalization about what the person is like, based on that sample.